Case Study: Buckle Store grows membership and delivers instant 10% military discounts with SheerID

Buckle Store - Customer Case Study

Buckle, a fashion retailer, needed a reliable way to offer a verified military discount across its top brands while preventing misuse and boosting customer sign‑ups. The challenge was to integrate eligibility checks into the shopping experience without creating friction for shoppers.

SheerID’s military verification was fully embedded into Buckle.com, requiring customers to create and log into a Buckle account, complete a brief verification form, and then receive automatic application of a 10% discount at checkout. The solution covered veterans, reservists, active duty personnel, military spouses, and dependents, enabling seamless discount redemption and helping Buckle grow its membership.

Buckle Store