Case Study: Bonobos achieves rapid returns and protects its student discount program with SheerID

Bonobos - Customer Case Study

Bonobos is a New York City–based, e-commerce-driven men’s apparel brand that wanted to launch a protected student discount program without sacrificing revenue. They needed a way to safely offer a student promotion and tested the initiative as a back-to-school campaign.

The solution went live in October 2015 as a single-use 15% off code for full- and part-time students (later expanded to include military and teachers). The campaign was an immediate success, delivering positive returns within the first two weeks and becoming a year-round offering.

Bonobos