Case Study: AXO achieves secure military verification for special pricing and appreciation events with SheerID

A SheerID Case Study

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AXO - Customer Case Study

AXO, a fashion brand, needed a reliable way to verify military affiliation so active duty and retired service members, their registered dependents, veterans, reservists and National Guard members could access special pricing and discounts. The verification requirement also had to support recurring military appreciation events around Veterans Day and Memorial Day without disrupting account sign-up or customer experience.

AXO integrated SheerID’s military verification into account sign-up and event campaigns, ensuring only eligible shoppers received offers. The solution streamlined enrollment, reduced fraud risk, enabled confident holiday promotions, and delivered a smoother, more trustworthy experience for verified military customers.


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