Case Study: TOMS achieves 46% increase in new-to-file customers and a 20:1 ROI with SheerID

Attracting High-Value Customers with an Exclusive Retail Experience

TOMS, known for its “One for One” social mission and expanded product lines, wanted to attract and convert high-value customer segments—students, teachers and service members—while protecting exclusive online offers from widespread fraud and keeping the checkout experience frictionless. The brand needed a solution that was quick to implement and more effective than prior affiliate programs.

SheerID’s digital verification integrated seamlessly into TOMS’ site, issuing one-time coupon codes after instant verification and supporting retargeting emails (35.5% open rate) to reclaim unconverted shoppers. Verified customers accounted for 6% of orders, 46% of purchasers using a verified coupon were new-to-file, and TOMS realized a 20:1 return on investment.

TOMS

Stacy Carpenter

UI/UX Manager