Case Study: Shooter’s Pro Shop acquires new customers and drives incremental revenue with SheerID

Acquiring New Customers and Incremental Revenue

Shooter’s Pro Shop, a Bend, OR firearms retailer founded in 1984, wanted to capture a new, loyal nationwide customer segment as political shifts created macro demand opportunities. Research showed the military community had strong buying power, but the company needed a way to offer an exclusive military discount while preventing abuse and tracking redemption accurately.

Shooter’s Pro Shop integrated SheerID’s military verification into their online checkout, offering a 10% online-only discount to active duty, retired, reserve and National Guard personnel after instant data verification and real-time document review. The promotion was promoted on the site, Facebook, and military communities, reached over 100,000 service members in 24 hours, and delivered quick results: a 26% increase in registered customers, 10% of revenue from verified military customers, a 10% rise in orders within seven days, and an ROI of 1.30 in the first 30 days.

Shooter’s Pro Shop

Mark Roberts

Partner