Case Study: Football Supporters' Association improves member management and team efficiency with sheepCRM

Amplifying collaboration internally with membership software package; SheepCRM

The Football Supporters’ Association (FSA) is the national representative body for football supporters in England and Wales, supporting around 75,000 people. As its membership grew, the FSA found its existing system had become clunky, difficult for staff to update, and no longer suited to a more collaborative way of working, so it needed a more usable and flexible membership platform from sheepCRM.

sheepCRM provided a membership software solution tailored to the FSA’s needs, making it easier for the whole team to update records and share responsibility for member management. The result was less admin, greater internal engagement, and more time for the FSA to focus on supporting members. The FSA says sheepCRM has made running membership easier and is now helping them plan further improvements such as website integration and a self-service app.

Football Supporters' Association

Vicki Goodfellow

Membership Manager & Network Coordinator