Case Study: Brytons Home Improvement achieves 10x ROI and 35% higher conversions with SharpSpring

Using one platform to manage digital campaigns, score leads and nurture opportunities, resulting in 10x ROI

Brytons Home Improvement, a bathroom-remodeling and window-replacement firm serving North and South Carolina, struggled to segment web leads and prove the ROI of its multi-channel marketing (home shows, TV, AdWords, email, call centers). Before implementing SharpSpring marketing automation, Brytons couldn’t identify which online leads were qualified or which keywords and campaigns truly drove sales.

Using SharpSpring, Brytons implemented Google AdWords native integration, automated lead nurturing, and lead scoring to identify and prioritize hot prospects. SharpSpring’s analytics showed “bathroom remodeling” had the highest ROI, enabled targeted nurture campaigns, and fed high-score leads to sales — resulting in a 10x return on marketing investment, a ~35% lift in leads and conversions, and the confidence to increase digital marketing spend by 50%.

Brytons Home Improvement

Kim Kinney

Director of Marketing