Case Study: Sachs Media Group achieves $92K+ in additional sales through rapid behavioral segmentation with SharpSpring

Sachs Media Group trusts SharpSpring over traditional email service providers to identify consumer’s interests and boost sales for an online retailer

Sachs Media Group, a top independent PR and marketing firm, faced a stale list of nearly 260,000 email addresses and had to act quickly to capitalize on time-sensitive demand around Florida State University’s football run for their client, Garnet & Gold. To move fast and get more targeted with messaging, Sachs Media Group chose SharpSpring’s marketing automation and dynamic lists over traditional email providers so they could deploy campaigns in minutes and begin segmenting contacts by behavior.

Using SharpSpring’s dynamic lists and automation, Sachs Media Group segmented contacts into 13 behavior-based categories (men’s, ladies’, kids’ wear, etc.), sent just five targeted emails, and tracked results in real time. The SharpSpring-powered campaign drove more than 19,000 site visits (versus a sub-4,000 daily average), produced 1,286 orders and over $92,000 in additional gross sales within 45 days, demonstrating rapid, measurable revenue and audience-insight gains.

Sachs Media Group

Ryan Cohn

VP of Social/Digital