SharpSpring
15 Case Studies
A SharpSpring Case Study
Prove was engaged to help a client whose paid media campaigns were underperforming and failing to meet goals. Working with SharpSpring's marketing automation capabilities, Prove needed to rapidly set up and optimize category-specific campaigns and test whether they could capture PPC market share and achieve a 3x ROAS within 60 days.
Using SharpSpring, Prove implemented a tailored optimization process that included visitor scoring (quality vs. cost), dynamic purchase-triggered emails, and the rapid launch of 30 campaign categories in four weeks with keyword lists, targeted ad groups, ad copy recommendations, daily ROAS optimization, and tracking/reporting. The effort generated $225,000 in additional annual revenue and increased ROAS to 5.4x, well above the original target.
Mark Heninger
Digital Strategist