Case Study: ClearTail Marketing achieves sales-ready, high-intent leads for sales teams with SharpSpring

Marketing Can Provide Sales With Their Best Leads

ClearTail Marketing, led by Magee Clegg, works with clients whose sales and marketing teams are often completely divided. To address this, ClearTail implemented SharpSpring’s marketing automation platform to provide a basic foundation for lead tracking, scoring, and handoff between marketing and sales.

Using SharpSpring, ClearTail enabled named lead identification and immediate distribution of highly active leads to sales as soon as they’re ready to buy, improving alignment so sales rely on marketing for their best conversations and marketing can verify follow-up. The SharpSpring implementation also increased CRM engagement by logging rich lead data for reps and produced faster, more measurable lead-to-sales handoffs.

ClearTail Marketing

Magee Clegg

Managing Director