Case Study: Greenroom Digital redefines leads and uncovers high-intent prospects with SharpSpring

Marketing Automation Can Redefine the Meaning of a “Lead”

Greenroom Digital, a sports marketing firm that delivers digital sponsorship activation for major Australian brands, faced an industry-wide challenge: a lack of accountability and poor lead classification that hid real commercial value. To fix this, Greenroom Digital adopted SharpSpring’s marketing automation to improve data capture, profiling and targeted “right time, right message” communications.

Using SharpSpring, Greenroom Digital implemented a strategic marketing automation program that delivered actionable insights from sporting partnerships, lifted conversions and encouraged partners to adopt the approach more broadly. The platform revealed measurable impact — for example, 59% of survey respondents showed strong purchase intent despite saying they wouldn’t buy for 12+ months — effectively unlocking a large pool of previously ignored leads.

Greenroom Digital

Tom Huggins

COO and Co-Founder