Case Study: PlanStartGrow achieves 5x lead growth and doubles client revenue with SharpSpring

Boosting Leads 5x With Marketing Automation

PlanStartGrow, a digital marketing agency serving SMBs, worked with a small technical college that was spending $50,000/month across print, AdWords, email (no automation), and events but had no accurate ROI visibility. PlanStartGrow implemented the SharpSpring platform and its five-point campaign tracking to diagnose which campaigns were truly driving leads and revenue.

Using SharpSpring, PlanStartGrow revealed real campaign ROI, reallocated budget to winning channels, and automated targeted nurture campaigns and content. In one month leads jumped from about 180 to ~900 per month (5x), cost per lead fell from ~$350 to $58 in six months (an 80% reduction), and the client’s revenue doubled — all achieved through SharpSpring-enabled tracking, optimization, and automation.

PlanStartGrow

Omar Barraza

Marketing Strategist