Case Study: Henry Ford Village achieves a 45% jump in leads and 16% revenue increase with SharpSpring

45% Jump in Leads With Marketing Automation

Henry Ford Village, a senior living retirement community on the historic Fairlane estate, struggled with a low-touch follow-up process: its popular contact form only delivered an on-screen “thank you” and required residency counselors to manually pursue prospects. Biznet Digital recommended marketing automation using SharpSpring — including forms, web visitor tracking, lead scoring, dynamic content and automated email campaigns — to deliver faster, more personalized follow-up.

Biznet implemented SharpSpring’s personas and dynamic-content emails so a single workflow builds personalized messages based on the prospect’s service interest (independent living, assisted living, memory care, etc.), enabling nearly a dozen targeted campaigns. The SharpSpring-powered program produced a 45% jump in leads per month, about 1,300 more web visitors monthly, a 16% increase in revenue and a 4x increase in communication frequency with prospects.

Henry Ford Village