Case Study: OVO Energy achieves 15% acquisition growth with The SHARP Agency

OVO Energy boosts acquisition 15% with The SHARP Agency

The SHARP Agency partnered with OVO Energy, a provider of 100% renewable electricity, to help the company attract new customers and solidify its position as a market leader. The challenge was to effectively communicate OVO's brand message and drive customer acquisition in a competitive market.

To address this, The SHARP Agency developed a disruptive direct response campaign based on the 'Better Alternative' concept. The solution included a groundbreaking animated homepage takeover on The Telegraph website that leveraged a current event to promote OVO's renewable tariff, supported by direct mail packs. This innovative approach successfully boosted website traffic and customer enquiries. The SHARP Agency's campaign delivered a 15% growth in customer acquisition for OVO Energy.

OVO Energy