Case Study: Medical Protection achieves 20% ad recall with The SHARP Agency

Medical Protection achieves 20% ad recall with The SHARP Agency

The SHARP Agency worked with Medical Protection (MPS), the world’s leading provider of professional indemnity for healthcare professionals, which was facing challenges from low product differentiation, cheaper competitors, and a lack of member understanding about the value of its services. To address this, MPS turned to SHARP's Co-Create service.

Through global Co-Create by SHARP workshops, a new brand proposition was developed. The solution included a new brand promise, messaging, and a suite of global campaigns featuring targeted ads, video content, and tailored emails. The SHARP Agency's work resulted in impressive metrics including a 20% ad recall rate, 8,000 video views in a week, and a 50% average email open rate, successfully improving member acquisition and communication.