Case Study: Barbour ABI achieves a 40% month-on-month increase in target client acquisitions with The SHARP Agency

Barbour ABI boosts target client acquisitions by 40% with The SHARP Agency

Barbour ABI, a leader in construction intelligence, faced significant customer churn during renewals as clients sought to cut costs in an uncertain market. They partnered with The SHARP Agency, which utilized its Co-Create by SHARP workshop service to begin addressing the challenge.

The SHARP Agency developed a new brand proposition, "We Are Your Multiplier Effect," supported by a comprehensive three-month communications plan, tactical campaigns, and a brand film. This strategic solution successfully reversed the business trend, yielding a 40% month-on-month increase in target client acquisitions for Barbour ABI.

Barbour ABI