Case Study: National Consumer Products Company protects investor confidence during a product recall with Sharon Merrill Advisors

National Consumer Products Company maintains stock value through product recall with Sharon Merrill

A national consumer products company faced a major product recall and engaged Sharon Merrill Advisors to develop a crisis communications plan. The challenge was to reassure nervous investors and maintain the trust of customers and external stakeholders by clearly communicating that the recall decision, made out of an abundance of caution, would not adversely affect sales or the company's valuation.

Sharon Merrill Advisors implemented a comprehensive communications strategy that included tailored messaging for investors, consumers, and retail partners, as well as media statements and executive training. The result was enhanced consumer confidence in the company’s products and solidified investor support, with the stock price remaining unaffected by the recall.