Case Study: Turner Sports achieves massive social engagement growth and 4x team expansion with Shareablee

Turner Sports Reaches New Engagement Heights with Shareablee

Turner Sports, the broadcaster behind the NBA, MLB, the NCAA Tournament, PGA Tour and operator of NBA TV, faced a major challenge: its small, overstretched social team could not quantify social media’s business impact or clearly demonstrate value to senior management. Without reliable measurement or competitive context, Turner struggled to turn social activity into strategic growth.

By adopting Shareablee’s cross‑platform monitoring, automated analytics and competitor benchmarking, Turner gained a 360° view of performance and moved to a data‑driven content distribution model. The results were dramatic: total social actions for NBA TV rose 5,361% year‑over‑year (Q2 2014 vs Q2 2013), NBA on TNT grew 1,151% Y/Y, engagement, reach and referral traffic increased significantly, and management approved a four‑fold expansion of the social team.

Turner Sports

Morgan Dewan

Senior Director, Social Media Department