Case Study: The Dodo achieves 737% spike in Facebook video engagement with Shareablee

The Dodo - Customer Case Study

The Dodo, a media site for animal lovers and rights issues, needed accurate social intelligence to set meaningful KPIs, boost social referral traffic, and gain visibility into its cross-platform content strategy—there was little historical data to guide the team.

Using Shareablee’s data-driven insights, The Dodo optimized a cross-platform content plan (including targeted Facebook video, post frequency, cadence, post types, and topic analysis). In five months this produced a 737% spike in Facebook video engagement, 347% growth in Facebook shares, a 225% increase in Facebook & Instagram content, and a 21% month-over-month rise in returning Facebook engagers.

The Dodo