Case Study: Red Lobster achieves 6.9M unique Facebook engagers with Shareablee

Red Lobster - Customer Case Study

Red Lobster, working with Shareablee, needed more granular social intelligence to understand which Fresh Catch Club loyalty segments were engaging with the brand on social media and which competing brands those customers were interacting with. The company lacked visibility into customer segments, psychographics and behavioral motivations across social channels, limiting its ability to identify high-opportunity audiences.

Shareablee matched Red Lobster’s CRM to social media data, applied brand-affinity analysis and provided custom competitive benchmarking to reveal which segments and interests drove engagement. The program delivered a lead position in the competitive set with 6.9M unique Facebook engagers, 121% year‑over‑year growth in actions per post across Facebook, Twitter and Instagram, and share of voice rising to 24% from 19%.

Red Lobster