Case Study: PrettyLittleThing achieves a 20‑month streak as the UK’s most engaging retailer on social with Shareablee

PrettyLittleThing - Customer Case Study

PrettyLittleThing is a fast-growing UK fashion retailer targeting 14–24 year old women. With rapid product turnover and a small in-house social team, the brand had been guiding social investment by instinct and past experience rather than hard metrics, making it difficult to benchmark performance across platforms and against competitors.

PLT adopted Shareablee to bring cross-platform, third-party data into its planning, enabling the team to tailor content by platform and make evidence-based decisions. The result: 20 consecutive months as the No. 1 UK retailer by Total Actions, sustained social engagement growth, and a new practice of presenting decisions backed by data to senior leadership.

PrettyLittleThing

Beckie Turnbull

Social Media Manager