Case Study: Estée Lauder achieves 131% growth in Instagram unique engaged audience with Shareablee

Estee Lauder - Customer Case Study

Estée Lauder, a global CPG beauty leader targeting women 35+, faced limited visibility into social performance across its many brands and regions—missing access to some global pages, lacking competitive insights, and struggling with cross-platform reporting bottlenecks that hampered its digital excellence team’s ability to scale best practices.

Partnering with Shareablee unlocked access to all global pages and delivered competitive benchmarking and cross-platform analysis, streamlining reporting and revealing winning content tactics. The transparency and insights drove major audience growth—131% increase in Instagram unique engaged audience and 121% increase in Instagram engagement quarter-over-quarter—while eliminating reporting bottlenecks and enabling large-scale monitoring of global assets.

Estee Lauder