Case Study: Aflac achieves 525% social engagement spike with Shareablee

Aflac - Customer Case Study

Aflac, a $21.76 billion financial services company serving individuals, families, agents, brokers and business owners, struggled without first‑party data or social intelligence. The team lacked deep customer insights, cross‑platform measurement and visibility into which content, partners or psychographics resonated with their audience.

Shareablee used social behavioral data and custom competitive benchmarking to surface content, audience and brand‑affinity insights. After adopting the recommendations, Aflac drove a 525% year‑over‑year spike in engagement across Facebook, Twitter and Instagram (6× on Facebook), 219% YoY growth in Facebook impressions, 135% YoY growth in unique engagers on Twitter and a 10× increase in unique Facebook engagers.

Aflac