Case Study: L+R achieves real-time spatial prototyping for Printemps New York with ShapesXR

L+R accelerates full-scale signage prototyping with ShapesXR before physical construction

L+R, a strategic design and technology consultancy, faced the challenge of developing an in-store digital signage system for Printemps New York's new flagship store during ongoing construction. They needed to design the information hierarchy, test user navigation, and determine optimal typography and component sizing without the possibility of on-site physical prototyping. They turned to ShapesXR to utilize its real-time prototyping and Figma integration capabilities.

Using ShapesXR on the Meta Quest, L+R implemented an immersive prototyping solution. The team modeled screens in mixed reality to evaluate scale and placement, and they used the Figma integration to import and test designs at full scale in real time. This allowed for rapid iteration and seamless collaboration. As a result, ShapesXR enabled L+R to make optimized final implementation decisions with confidence, minimizing uncertainty and leading to a digital signage system that seamlessly integrated with the brand's luxurious aesthetic.

L+R