Case Study: Adidas achieves a successful mixed reality activation with ShapesXR

Adidas builds a 2x2 metre mixed reality race activation with ShapesXR

Adidas sought a fun and innovative way to showcase its new Adizero running shoe range during a physical activation at Sydney's City2Surf event. The challenge was to create a memorable mixed reality experience that would effectively highlight the product and get participants moving. Catalyst XR used ShapesXR to rapidly prototype and design a solution for this activation.

Using ShapesXR, Catalyst XR developed a "temple run" style mixed reality racing game that allowed participants to collect digital shoes and dodge obstacles. The tool enabled fast prototyping and seamless collaboration across global teams, saving days of iteration time. The ShapesXR solution was a huge success, creating a highly engaging experience for visitors and building strong client confidence by allowing them to visualize the concept before development began.

Adidas