Case Study: Dribbleup increases email CTR with Shaped

Smart sports equipment platform Dribbleup saw a double digit increase in email campaign CTR with Shaped

Dribbleup, a smart sports equipment company, faced the challenge of building an automated, personalized email marketing system. With no dedicated marketing team, their engineers needed to process hundreds of thousands of daily user sessions to send relevant product recommendations at scale, which involved complex data integration, segmentation, and ensuring privacy compliance.

Shaped provided a solution by integrating with Dribbleup's data sources to create bespoke ranking models that analyzed user behavior. This enabled real-time, personalized email campaigns. By implementing Shaped, Dribbleup sent over 40 million personalized emails and achieved a double-digit increase in their email click-through rate, all without needing to hire a marketing team.

Dribbleup

Ben Paster

Head of Ecommerce