Case Study: SidelineSwap achieves 9% more purchases with Shaped

SidelineSwap boosts purchases 9% with Shaped in 6 weeks

SidelineSwap, a leading online marketplace for sporting equipment, faced significant challenges with its basic and static recommendation system. Their platform struggled to provide personalized suggestions and, most critically, could not factor in equipment sizing, leading to a poor user experience. Partnering with Shaped, they sought to implement an intelligent recommendation system that could solve these problems.

Shaped implemented a sophisticated, hybrid recommendation engine that combined machine learning for personalization with deterministic filtering for perfect size matching. This solution, deployed in just six weeks, delivered a 9% uplift in both clicks and purchases for SidelineSwap. The system also achieved 100% accuracy in size-specific recommendations, dramatically improving the customer experience.

SidelineSwap