Case Study: Trela increases average order value by 16% with Shaped

Premium grocery app Trela saw a significant increase in revenue with Shaped

Trela, a premium grocery app in Brazil, faced a challenge with sustaining growth and increasing profitability. Customers were sticking to familiar orders, which stagnated repeat business and missed opportunities for cross-selling. To address this, they partnered with Shaped to implement effective machine learning-based recommendations.

Shaped built multiple models to power personalized product suggestions on Trela's homepage, product pages, and checkout process. This solution was highly successful, leading to a 16% increase in average order value and higher repeat purchase rates, providing a clear boost to revenue according to the company's A/B tests.

Trela

Gui Nazareth

Chief Executive Officer