Case Study: Breakr increases creator diversity by 382% with Shaped

Music platform Breakr saw an instant 382% increase in diversity on their creator recommendation system with Shaped

Breakr, a music marketing platform, faced a challenge where its recommendation system was dominated by popular creators, making it difficult for new artists to gain visibility and unfairly limiting the diversity of profiles shown to users. To address this, they partnered with Shaped to overhaul their system.

Using the Maximal Marginal Relevance (MMR) algorithm, Shaped developed a solution that balanced relevance with diversity. This approach led to a dramatic 382% increase in the diversity of creator profiles. The improved system resulted in a higher match rate, increased user retention, and greater engagement, as users spent more time on the platform discovering a wider array of artists.

Breakr

Ameer Brown

Co-Founder