Case Study: Brandazine achieves a 2.2x increase in conversions with Shaped

Doubling Conversions on a Fashion 'For You' page A Case Study on Brandazine and Shaped

Brandazine, a two-sided fashion rental marketplace based in South Korea, faced the challenge of improving product discovery for its extensive catalog. A few popular items were repeatedly booked, while a long tail of high-quality products was being overlooked, which limited revenue growth. They chose Shaped to solve this problem with a personalized ranking solution.

Shaped implemented AI models to personalize the 'For You' page for each user based on their behavior and preferences, ensuring a unique set of recommendations. This solution from Shaped led to a 2.2x increase in conversions on the page and allowed the marketplace to break the cycle of only promoting the most popular items.

Brandazine

Matt Koh

Chief Executive Officer