Case Study: Supergreat achieves 131% higher watch time with Shaped

Boosting Engagement by 131% A Case Study on Supergreat and Shaped

Supergreat, a beauty community and shopping platform, faced challenges with their previous recommendation system from AWS Personalize. It lacked real-time personalization and diversity, providing generic recommendations that failed to drive user engagement due to significant lag in processing user feedback.

Shaped implemented its real-time ranking and customizable API solutions to enhance personalization and diversify content. This resulted in a 131% increase in average video watch time and quadrupled the number of distinct videos watched by users, significantly boosting overall engagement on the Supergreat platform.

Supergreat

Jon

VP of Engineering