Case Study: the British Medical Association deepens doctor relationships with Shapecast's modernisation strategy

BMA deepens doctor relationships with Shapecast’s modernisation strategy for 150,000+ members

The British Medical Association (BMA), a professional association and trade union for doctors in the UK, required a modernization strategy for its systems, data, and member interactions. The BMA engaged Shapecast to help develop a new approach that would transform its IT from a reactive support function into a proactive force for deepening relationships with its 150,000+ members.

Shapecast created a strategy focused on using technology and data as enabling channels to improve the lives of busy doctors and make the BMA more efficient. The solution provided a clear path for modernization that was agreed upon by the leadership team and doctors. Shapecast delivered immense value by establishing a powerful new way for the BMA to interact with its membership.

BMA