Shape
6 Case Studies
A Shape Case Study
Next&Co, an award-winning independent digital marketing agency, faced the challenge of managing client ad spend through unsustainable and error-prone manual spreadsheets. This unreliable process was a tremendous waste of time and led to pacing mistakes. To scale their operations, they needed a solution to automate spend pacing across multiple ad channels, which led them to implement the PPC management software from Shape.
By using Shape’s intuitive dashboard and automation features like CruiseControl and AutoPilot, Next&Co gained control over their cross-channel ad campaigns. The solution provided by Shape enabled the agency to eliminate low-value tasks, reduce pacing-related errors by 80%, and focus on strategy. This efficiency allowed Next&Co to grow client billings by 10% and achieve a total increase in client billings of 20%.