Case Study: Mad Fish Digital achieves 400 hours saved in PPC budgeting with Shape

Mad Fish Digital Automates 400 PPC Budgeting Hours

Mad Fish Digital, a 16-person digital marketing agency managing cross-channel campaigns for 20+ clients, was spending significant time on manual PPC budgeting using Google Apps Scripts and Google Sheets and lacked an easy way to import spend from platforms like Twitter, Facebook, and LinkedIn. To automate budgeting and reclaim implementation time, they turned to Shape’s PPC budget management software and all-in-one tracking dashboard.

Using Shape, Mad Fish Digital consolidated hourly spend and performance data, created reusable “Budgets” for different campaign types, and adjusted daily budgets directly in the platform—eliminating repetitive tasks and improving pacing visibility. Shape reduced their budgeting workload by about 36 hours per month (400 hours saved in 2018), enabled seamless tracking of Twitter spend as 28% of a campaign’s budget, and freed time to focus on advanced strategies and client results.

Mad Fish Digital

Brian Penner

Team Lead