Case Study: G5 reduces PPC budgeting time by 40% with Shape

G5 reduces PPC budgeting time by 40% with Shape

G5, a predictive marketing SaaS company, faced the challenge of manually tracking digital advertising spend and performance metrics for hundreds of clients across thousands of locations using spreadsheets. This process was time-consuming, prone to errors, and could lead to costly overspend. To solve this, G5 implemented Shape's PPC budget management software to automate and simplify their budgeting process.

The solution from Shape provided G5 with a unified platform to automatically track spend from Google, Bing, and Facebook Ads. By utilizing features like AutoPilot to pause campaigns and Budget Pacer for daily adjustments, G5 eliminated 40% of the time spent on manual budgeting. This reinvested time allowed them to drive an additional $200,000 in ad spend in a single quarter while managing $20 million in annual spend on the Shape platform.

G5