Case Study: Directive achieves 50% reduction in PPC budgeting time with Shape

Directive Reduces Time Spent Budgeting PPC Campaigns by 50%

Directive is a B2B search marketing agency that manages PPC across Google, Bing, LinkedIn, Twitter, Facebook and YouTube and was struggling to scale manual pacing scripts and spreadsheets as client counts grew. To automate budgeting and stay within strict client spend caps, Directive adopted Shape, using Shape’s budgeting dashboard and AutoPilot functionality to monitor and control ad spend.

Using Shape’s dashboard, pacing projections and AutoPilot (which automatically pauses campaigns before they exceed budget and restarts them each cycle), Directive centralized multi-channel spend management and pushed budget/bid changes directly from the platform. As a result, Directive cut time spent budgeting by 50%, now manages six ad platforms in Shape, and redeploys saved time to strategy, testing and client growth — a measurable impact enabled by Shape.

Directive

Brady Cramm

Director of PPC