Case Study: B2Linked achieves 70% reduction in budgeting time with Shape

B2Linked Reduces Time Spent Budgeting by 70%

B2Linked, a six-person agency that manages LinkedIn Advertising for B2B clients, was spending 20+ hours a month on error-prone, manual budget tracking via Google Docs and needed automated spend reporting and alerts. They turned to Shape, a PPC budget management software, to provide automated pacing, email alerting, and spend monitoring.

Shape implemented automated email alerts and pacing algorithms (Budget Pacer/AutoPilot) so B2Linked can set budget targets, get threshold notifications, and quickly diagnose overspend or underspend. As a result, B2Linked cut time spent on PPC budget management by more than 70% (13–15 hours/month), freed a part-time employee for higher-value work, and now manages about $1,000,000 in monthly spend across 3,000 campaigns using Shape.

B2Linked

Cody Howell

Digital Marketing Manager