Case Study: Women Deliver boosts global gender advocacy with Shape History

Women Deliver transforms its brand across two decades of evolution with Shape History

Women Deliver, a leading global gender equality advocacy organization, faced a challenge where its outdated visual identity no longer reflected its evolved commitment to anti-racism and intersectional feminism, hindering its mission. The organization partnered with the social impact agency Shape History to revitalize its brand to better embody its values and empower its advocacy efforts.

Shape History developed a new visual identity that evolved iconic elements like the arrow motif, incorporated fluid lines, and introduced a more inclusive color palette. This solution authentically embodied Women Deliver's values, amplified underrepresented voices, and created a versatile brand designed to propel the organization's impact and influence across global and grassroots stages.

Women Deliver