Case Study: SheDecides unites global leaders for gender equity with Shape History

SheDecides galvanizes hundreds of global leaders with Shape History

The customer, SheDecides, a global movement for bodily autonomy, faced challenges from an organized opposition and a shrinking civil society space. They needed a strategic and unifying brand positioning to better utilize their high-profile supporters and intensify political pressure for gender equity. They partnered with the vendor, Shape History, for brand evolution and strategic communications services.

Shape History modernized the SheDecides brand and implemented targeted campaigns and media strategies. This included establishing an annual SheDecides Day and launching advocacy campaigns, such as an SRHR zine at the UN. The results included galvanizing hundreds of global leaders, amplifying diverse voices in international media, and securing strategic press coverage to spark political action, thereby strengthening the movement against opposition narratives.

SheDecides