Case Study: Royal Academy of Engineering launches a global climate fellowship campaign with Shape History

Royal Academy of Engineering launches Green Future Fellowships with Shape History, driving 47 million views

The Royal Academy of Engineering faced the challenge of reaching a diverse, global audience of innovators to apply for its new £150m Green Future Fellowships program. The goal was to overcome barriers in science and engineering to find and fund long-term, transformative climate technologies. The vendor, Shape History, was enlisted to design and execute a global marketing campaign to inspire these potential applicants.

Shape History implemented a multi-platform digital campaign that leveraged key insights into the audience's motivations. The solution involved targeted advertising on LinkedIn, Meta, Google, and X to connect with engineers and academics worldwide. The campaign achieved over 47 million views and drove more than one million clicks to the website, ultimately surpassing the applications goal by over 460%.

Royal Academy of Engineering