Case Study: ResponsibleSteel boosts sustainable steel accreditation with Shape History

ResponsibleSteel redefines sustainable steel accreditation with Shape History, supporting 48 manufacturers

ResponsibleSteel, a global sustainable steel certification body, faced a challenge where its brand and website failed to reflect its world-leading position in decarbonizing the steel industry. The organization needed to balance a professional, technical image with a more human-centered approach to engage stakeholders. They commissioned the agency Shape History to undertake a comprehensive brand and website redesign to enhance their reach and credibility.

Shape History delivered a new brand identity and a website built on Webflow. The solution included a modernized design system with an orange-blue gradient to reflect the sustainability journey, an interactive globe to showcase certified partners, and improved site navigation with filters and search functions. The results include a unified brand that better communicates ResponsibleSteel's global expertise and a dynamic website that offers a streamlined experience for users, supporting the accreditation of 48 steel manufacturers.

ResponsibleSteel