Case Study: Plant Based News sparks family conversations about plant-based diets with Shape History

Plant Based News creates a conversation-starter campaign with Shape History, driving over half a million engagements

The customer, Plant Based News, a vegan media platform, faced the challenge of children's disconnection from the sources of their food, particularly meat. They wanted to inspire parents to have honest conversations with their kids about where food comes from to encourage informed dietary choices. The vendor, Shape History, was engaged to create a campaign to address this.

Shape History developed a provocative animated campaign that connected the popular children's character Peppa Pig to pork products. This was supplemented with real-life street interviews of parents. The solution successfully started a conversation with families and generated over half a million online engagements.

Plant Based News