Case Study: Open For Business boosts global LGBTQ+ city inclusion awareness with Shape History

Open for Business launches City Ratings with Shape History, earning 8 million impressions

Open for Business, a coalition of leading global businesses promoting LGBTQ+ inclusion, wanted to engage the LGBTQ+ community and activists worldwide with their City Ratings Report. They enlisted Shape History to create a campaign that would visually tell a story appealing to both this new audience and their existing private sector audience.

Shape History developed the "Open Cities Prosper" digital campaign, evolving the client's visual identity with colorful building blocks integrated into city imagery to symbolize how inclusivity fuels growth. The campaign successfully generated over 8 million social impressions, 700,000 website views, and significant media coverage in 7 countries, dramatically increasing the report's global visibility and sparking international conversation.

Open for Business