Case Study: Global Alliance for Improved Nutrition (GAIN) builds a food culture movement with Shape History

GAIN grows its digital community by hundreds with Shape History

The Global Alliance for Improved Nutrition (GAIN) faced the challenge of making the new concept of "food culture" a well-known and credible solution for shifting consumer demand toward sustainable diets. They partnered with Shape History to develop a brand identity, narrative, and communications strategy for their newly formed Food Culture Alliance.

Shape History implemented the solution by conducting deep research and co-creation workshops to shape the alliance's positioning. They developed a sleek brand identity, a honed narrative, an 18-month strategy, and a new website. As a result, the Food Culture Alliance successfully launched, building credibility with an opinion piece in Devex and rapidly growing its digital community to hundreds of engaged practitioners.

Global Alliance for Improved Nutrition (gain)