Case Study: EVAW strengthens its brand and website with Shape History

EVAW boosts coalition reach with Shape History, serving 120+ members

End Violence Against Women (EVAW), a UK-based coalition, partnered with Shape History because its brand identity had failed to keep pace with the organization's growth and evolved, more progressive values. Their challenge was to refresh their dated brand and website to better reflect their vision and work with their primary audiences, which include the public, coalition members, and the UK government.

Shape History executed a light-touch brand evolution for EVAW, modernizing its visual and verbal identity to align with contemporary values and accessibility standards. The solution moved away from dated suffragette themes to create a brand that evokes both outrage and optimistic eagerness for change. This resulted in an improved platform for campaigns and resources, contributing to a significant growth in website engagement for the coalition.

EVAW