Case Study: British Pregnancy Advisory Service cuts emergency contraception costs with Shape History

British Pregnancy Advisory Service cuts emergency contraception costs by 60% with Shape History

The British Pregnancy Advisory Service (BPAS) faced the challenge of the UK's high cost of emergency contraception for women. They partnered with Shape History to launch a campaign aimed at making both the public and major retailers listen and take action to reduce this financial burden.

Shape History created a tongue-in-cheek social media campaign to spark conversation and raise awareness. This initial effort generated significant media coverage and public engagement, which was then directed towards commercial retailers. As a result of this pressure, retailers including Boots, Tesco, and Superdrug slashed their prices by 60% in 2017, achieving the campaign's goal.

British Pregnancy Advisory Service