Case Study: Amnesty International UK captures national attention with Shape History

Amnesty International UK raises awareness of 34 child deaths with Shape History

The customer, Amnesty International UK, faced the challenge of raising awareness among the British public about domestic human rights issues, which were often perceived as distant problems. To capture the attention of this audience, they partnered with the vendor, Shape History, for a creative advertising campaign.

Shape History created a fictional drama trailer starring Olivia Colman and Adrian Lester that revealed itself to be about real-life tragedies. This solution garnered significant media coverage in outlets like ITV News and The Independent, successfully framing the human rights crisis within a relatable cultural context. The campaign's impact was underscored by a stark statistic it highlighted: the number of homeless children who had died in temporary accommodation since 2019 rose from 34 to 55 during the campaign period.

Amnesty International UK