Case Study: Cannabis Marketing Association builds a professional, approachable cannabis brand with Shanty Town Design

Cannabis Marketing Association launches a full membership platform with Shanty Town Design

The Cannabis Marketing Association (CMA), an organization dedicated to advancing marketing within the cannabis industry, partnered with Shanty Town Design to develop a comprehensive brand identity. Their challenge was to create a visual identity that could effectively communicate their core values of communication, collaboration, and innovation to a diverse audience in a fast-growing field.

Shanty Town Design crafted a complete cannabis branding package for the CMA. The solution used a palette of green tones to nod to the industry while evoking growth, and incorporated a text bubble in the logo to symbolize open communication. This approachable yet professional branding helped the association stand out and foster meaningful interactions within its community, successfully bringing its mission to life.

Cannabis Marketing Association