Case Study: a major consumer goods company boosts deodorant visibility and sales with Shalion

Major Consumer Goods Company - Customer Case Study

a major consumer goods company faced a challenge with its deodorant products at a leading retailer, as a large portion lacked complete descriptions on their online product pages, harming visibility. They partnered with Shalion to address this issue.

Shalion used its platform to conduct ongoing monitoring, identifying and tracking products with missing information. By collaborating closely with the retailer to update the listings, they increased the proportion of products with complete descriptions from 65% to 97%. This enhanced visibility contributed to the company's organic search share for "deodorant" rising from 27% to 31% and led to improved sales performance.