Case Study: a major beer, wine, and spirits manufacturer achieves fair share of search and increased sales with Shalion

Major Beer and Spirits Manufacturer - Customer Case Study

The customer, a major beer and spirits manufacturer, faced a challenge where a retailer's search algorithm was unfairly ranking its main competitor's products in the top results, significantly reducing its own share of search. The company engaged Shalion to investigate this anomaly and implement a solution.

Shalion monitored the share of search for the key category and provided weekly follow-ups, identifying that 75% of the top results were from the competitor. Their findings proved the algorithm was faulty. As a result, Shalion helped the brand achieve a fair share of search, with both manufacturers holding 45% of the top positions, which led to a direct increase in sales performance from February 2024 onward.